Words by Steve Doyle.

Exploring one of Buckstyle’s key trend themes for this coming autumn, Brave New World is our first fashion film. Shot and Directed by James Yeomans with Creative Direction and Styling by Celia-Jane Ukwenya, the short film is set in a dream-like dystopia where a girl and boy, played by models Alex Jermy and Holly Dormon, are seemingly trapped in a decaying world with no way to contact others, if there are any left. Taking themes of security and protection from the AW 09/10 catwalks, the film explores survival and features key designer pieces by Prada, Yves Saint Laurent, Alexander McQueen, Hugo Boss and Raf Simons, worn alongside high-street items from Topman, American Apparel, River Island and H&M.

Brave New World is an apt title for our first foray into online video editorial as we are the first men’s magazine in the world to attempt a conceptual high-fashion story on film, free to view. In these current times of change, it is so important to keep trying-out new ideas, pushing boundaries and exploring how we can make the most of technology that is available now. This video will hopefully be the first of many more to come, reaching a global audience. Please let us know what you think. We hope you enjoy!

Brave New World

Shot & Directed by James Yeomans

Creative Direction & Styling by Celia-Jane Ukwenya

Models: Alex Jermy & Holly Dormon

Hair & Make-up: Sarah Barrow

Stylist’s Assistant: Jack Cassidy

Featuring clothing by:

Alexander Mc Queen
Prada
Casio
Eastpak
Raf Simons
Raf Simons x Dr Martens
Fred Perry
Tim Hamilton
River Island
American Apparel
YSL
H&M
Hugo by Hugo Boss
Wesc
Red or Dead
Topman

With special thanks to The Pigeon Wing studio and Bistrotheque.

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